Applied Brand Positioning
Clear, usable brand positioning — built to guide real-world marketing and communications.
Applied Brand Positioning is a strategic, fixed-scope project for growing brands who know who they are, but feel their messaging has become unclear, inconsistent, or too dependent on founder input.
It brings structure and precision to how your brand communicates, turning intuition and experience into a clear positioning framework that can actually be used across PR, content, campaigns and day-to-day decision making.
This isn’t positioning for a deck that sits on a shelf. It’s positioning designed to be applied.
When this work is most valuable
This project is particularly useful when a business is established and growing — and more people are now communicating the brand.
You might recognise this if:
Your messaging has become messy as activity has increased
Marketing feels busy, but impact isn’t compounding
Different channels or partners interpret the brand differently
Founders are still the bottleneck for sign-off and ideas
You’re preparing for a launch, campaign, or next phase of growth
Often, brands don’t need new ideas, they need clearer alignment around the ones they already have.
What applied brand positioning does
Applied Brand Positioning defines what to say, why it matters, and how it should show up — with a clear eye on how your brand is actually marketed and communicated.
Drawing on 15+ years working hands-on in brand communications, PR and content, this work connects strategic positioning with practical application across owned and earned channels.
You’ll come away with a clear, shared understanding of your brand, and a framework your team, consultants or partners can confidently work from.
What this work delivers
A concise, practical positioning document that brings clarity, consistency and confidence to how your brand is communicated.
Typically, this includes:
Brand foundation
Vision, mission and brand purpose
Brand values and pillars, clearly articulated
Founder or studio story, captured succinctly
Positioning & messaging
Core brand positioning
Key messages and differentiators
Reasons customers book or buy — both emotional and practical
Light-touch tone of voice guidance
Audience clarity
Customer mindset and motivations (not demographic-heavy personas)
What matters most to them, and why your brand resonates
Applied guidance
Direction on how the positioning shows up across key owned and earned channels
Practical ideas for activation — for example content angles, story themes, or profiles to prioritise on organic social
Clear guidance to support day-to-day marketing decisions without constant founder involvement
Everything is written in plain English, designed to feel familiar but sharper, clearer, and unmistakably you.
How clients use this in practice
Clients use Applied Brand Positioning to:
Brief agencies, consultants or freelancers with confidence
Align growing teams around a single source of truth
Bring consistency to PR, content and campaigns
Reduce reliance on founder sign-off
Make faster, more confident marketing decisions
Ensure their brand sounds like itself, everywhere it shows up
It becomes the document your marketing draws from — not something you revisit once a year.
Why this work matters
Without clear positioning:
Messaging drifts
Effort increases without impact compounding
Opportunities don’t land as strongly as they could
Founders stay too close to everything
With Applied Brand Positioning in place:
Marketing becomes clearer and more efficient
Channels reinforce each othe
Teams feel empowered to act
Your brand shows up consistently and convincingly
This is the difference between having a positioning, and actually using it.
What this is and isn’t
This is:
Strategic, upstream brand work
A reusable positioning and messaging framework
Designed to guide marketing, PR and content
This is not:
A rebrand or visual identity project
Ongoing communications support
Copywriting or campaign execution
If you need delivery support, I’m happy to recommend trusted partners — this work exists to make that delivery more effective.
Who this is for
Applied Brand Positioning is best suited to:
Founder-led consumer brands beyond the early stage
Small teams or marketing managers juggling multiple channels
Brands investing in PR, content or growth activity
Businesses where messaging inconsistency is already costing time or clarity
If nothing is happening yet, this may feel premature. If plenty is happening, it often feels like relief.
How it works
Fixed scope
Fixed timeline (typically 3-4 weeks)
Collaborative, focused process
No ongoing retainers (unless we want to find a way to continue working together!)
The aim is clarity, delivered efficiently.
Investment
Applied Brand Positioning projects typically start from
£2,950 + VAT (£3,540 incl. VAT)
If you’re already investing time or budget into marketing, PR or growth, this work ensures those efforts are aligned and working harder.
Final scope and investment may vary for larger teams or multi-stakeholder businesses.
Next Steps
If you’re feeling that your brand has outgrown its current messaging, or you want to bring sharper clarity before your next phase of growth, I’d love to talk.
Get in touch to arrange a short introductory call.
Liz Simpson, Co-founder, Kip Hideaways:
"This is SO brilliant. Fascinating; you’ve nailed Kip and highlighted loads of opportunities, some of which we’ve talked about but never had the brain space or resource to do, others great new ideas that I’d love to get moving on.”
Boris Bijlstra, Co-founder, Hubby eSim:
“Elizabeth’s experience in comms helped us craft a narrative around our vision that significantly strengthened our pitch towards potential customers, investors and employees. We knew who we were before, but now we’re far better at explaining it.”
Alex Mcmillan, Founder, Jewellery Box: